User Research Playbook for B2B Products

Name: User Research Playbook for B2B Products
Brand: Fernando Cordeiro
Price: 5 USD
Availability: InStock
Rating: 5 (1 reviews)

Notion template, containing: - How to do product discovery - How to talk to users (and how not to) - Experimentation planner to drive your product discovery strategy - User session tracker for your user research - Sales pipeline for you to use as you transition user sessions to paying customers

by Fernando Cordeiro

( reviews)

with the promo code:
(-% OFF)

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Overview

I was a Product Manager with years of experience in the B2C space by the time I started my own company. Back then, I thought I knew all about product discovery and delivery. Boy, how wrong I was!

Why did I create this?

I quickly found out that B2B is a whole different ball game. And talking to users about a product that's just starting is nothing like the product discovery for an already established product.

I’m naturally an introvert. I had no product-market fit. I asked all the wrong questions. I wasted months building the wrong things. Reality punched me in the face, hard. So I went back to the books. Great books like The Mom Test and Deploy Empathy helped me get a foothold in this world. Eventually, I mixed all my learnings, to create this framework.

It was like night and day. My product moved faster, I discarded assumptions without building anything, and better yet: when the time came to ship it, I already had clients in line!

If you are already using Notion, following this framework will help you move faster toward product-market fit. If you apply it diligently, you’ll fail faster so you can reach success faster too.

Problems you might be facing:

I don't know what users want
I’m building the features users ask me for and even still they don’t buy my product
Users say they love my product, but never actually test them
Talking to users is hard and I don’t know where to begin
How do I know when to pivot?
How do I know if I’m talking to the right people?
How do I discover my ideal customer?

What you'll learn:

How to break the product-market fit problem into hypotheses to test
How to drive your user interviews to uncover real learnings
When to pivot your product/feature and how
How to talk to users to avoid “fluff” and empty promises
How to treat customers who say “no” to you as a win

What you'll get:

12-page Notion template, containing:

How to do product discovery
How to talk to users (and how not to)
Experimentation planner to drive your product discovery strategy
User session tracker for your user research and learnings
Sales pipeline for you to use as you transition user sessions to leads and finally to paying customers.
Bonus sections on B2B sales procedures and roles

How can I duplicate the template?

Once you're on the Notion page, you will have the button "duplicate" on top-right. Click on it and choose your workspace. Your template should be there in a few instants 🎉

Does this template works with Notion's free plan?

Yes. Every feature of this template will perfectly work if you are on Notion’s free plan.

What is a Notion template?

By definition, Notion templates are pre-built Notion pages that you can duplicate into your Notion workspace with a simple click. They can be simple pages or very advanced systems with multiple databases. Using templates can help you save time and hours of work to get started quicker with Notion.