DIY Brand Strategy Notion Template + 2-Hours Video Guide

Does Your Start-Up Have a Brand Strategy?

Being a start-up owner or an entrepreneur is already difficult enough. But if you have a solid brand strategy to start with, your marketing efforts will find their place.

Believe it or not, many experienced business owners don't know the value of having a brand strategy, so they spend a lot of money on marketing right away. But as a solopreneur, freelancer, or a small start-up owner, I know you don't have the luxury to use all your budget for such an expensive lesson. That's why we have built this course.

​In the end, with all this information, you will be able to build a brand reputation first. This way, you will be able to grow organically more than you would do with a digital advertising campaign; your audience will be excited to hear from you and they will feel connected to your story for a long time.

In the future, you can decide to use some of your budgets on advertising of course, but as a new brand leader who is at the beginning of her/his journey, I assure you that all you need is branding first.

Introduction

• What is Branding?
• Why Do People Buy?
• The Role of a Brand Leader

Why Should You Stand Out as A Business Owner?

• A Hybrid Brand Model for Solopreneurs
• Use Your Character as a Compass
• How to Find Your Ikigai
• The Importance of "Daring to Dream”

Four Pillars of Branding

• Let's Define Your Values
• How Can You Define Your Abilities, Effectively?
• How to Write a Strong, Mission Statement
• How to Write a Distinct Vision Statement
• How can you use your mission&vision in your marketing activities?

Brand Archetypes

• What are Brand Archetypes
• The group that yearns for paradise
• The group that brings structure to the world
• The group that connects with others
• The group that wants to leave a mark on the earth

Brand Naming & Brand Architecture

• Is Naming a Brand a Creative Process?
• Basic Naming Approaches
• Special Circumstances on Naming
• Do You Need a Brand Name as a Solopreneur or Personal Brand?
• Brand Architecture for More Than One Brand

Brand Story

• The Power of Storytelling
• How to Write and Use a Brand Story

Visual Brand Identity

• What is a visual identity?
• What is Included in a Visual Identity Booklet?
• Working with a Professional vs. Designing Yourself