Content Marketer’s Toolbox

Hi! I’m Toby. I manage a small but mighty content marketing team.

I’ve been developing and managing content for years, and these are the tools I use to keep a steady flow of content going that tells our story and helps hit company goals.

Who is this for?

Content marketers...whether you’re an individual superhero, work in a small but mighty team like me, or for an agency, this toolbox will help you be both more effective and efficient in your initiatives.

Stay on top of the content initiatives on your plate.

Track your content projects with project boards, calendars, and templates to give you visibility and structure for your current projects. Ensure your projects start off on the right foot with pre-built creative brief templates for each new project.

Track your your press pitches using the press tracker. Plan and collect prep materials and interview questions using the pre-built press topic template.

Branding tools help you develop clear, consistent content every time.

How do you talk about your company? What are your company colors and fonts? Collect your info here so it’s all in one place and easily shareable. This section contains templates to help you document your:

Brand Guidelines - help others understand the key pillars of your brand and how to represent your brand to clients, prospects, and partners using the Brand Guidelines template.

Content Style Guide - teach contributors how to write clearly and consistently across channels. Document how you speak about your product, and almost as important, how you don’t.

Resources to help keep the content flowing.

Here’s your list of lists. The resource section has some tools to help you collect feed material for upcoming content projects and keep an eye on your competition. Keep your army of freelancers straight by collecting their contact info and pertinent info in one spot. And check out the list of cool content tools to add more to your content-making arsenal.

What’s in the toolbox

Initiative Tools

Article Tracker, Calendar, and Project Templates

Whitepaper Tracker, Calendar, and Project Templates

Podcast Tracker, Calendar, and Project Templates

Video Tracker, Calendar, and Project Templates

Press Tracker, Calendar, and Project Templates

Branding Tools

Brand Guidelines Template

Content Style Guide Template

Content Resources

Editorial Feed Material Tracker

Competition Tracker

Freelancer Tracker

30+ Content Tools