Competitive Market Analysis

🤺 Capture and track how your product is competing with others.

Businesses do not operate in a vacuum. Understanding the competitive landscape is a crucial component of any business strategy or product management role. In today's digital world, it's easier than ever to conduct competitive research and gather valuable insights about your competitors. However, efficiently capturing and organizing this information in a user-friendly space can be challenging.

This Notion template is the All-In-One Dashboard to capture and track your product against your competitors. It offers proven methods, such as feature tables, SWOT analysis, and more, empowering you to stay at the top of your game.

What’s included?

🏤Competitor’s Profile
Collect key information you should pay attention to and assess similar characteristics across many different competitors: Value Proposition, Key Differentiator, Target Customers, Key Features, Design & Aesthetics, and Marketing Channels.

💪 SWOT Analysis
Analyze your and your competitor’s strengths, weaknesses, opportunities, and threats.

⭐️5 Dimensions
Covers 5 Important Dimensions you should understand your competitors’ products and evaluate them in comparison with your product.

🤍 Feature Table
Give users and team members an easy to compare the specific features of multiple products including design, reliability, pricing packages, etc.

🎯 Target Segments
Determine your business target segment and identify the audience your competitors are focusing on. Calculate the Total Addressable Market (TAM).

👥Product Personas
Identify the human story behind each of your segments. Capture your users' needs, goals, fairs, and pain points.

💡Tips & How To Dos
You will find recommended websites, tools, methods, and tips like how to spy on your competitors, and many more.